At Marley & Moose, we understand the hustle and the incredible sense of community that comes from being a woman-owned business. We put that passion and commitment into action with brands and products that we have in our own home. While we stock a variety of heirloom-quality, eco-friendly clothing and toy brands that adhere to our early childhood development philosophies, we prioritize and strive to empower fellow woman-owned companies both in what we stock and in our community beyond the store. Currently, over half of our brands are woman-owned, and we are continually working to identify and partner with more women-owned companies. Below are just a few of our favorite women-owned children’s brands doing amazing work. We do acknowledge this is a break from our normal content of helping you get outdoors with your kids and maximize the years you get out of your alphabet blocks. But we want to celebrate the women who inspire us most and hope you will join us!
Breathe People
Rebecca, a therapeutic art coach and the founder of Breathe People, has personally experienced the transformative power of creativity, using art as a tool for overcoming many of life’s challenges. She created Breathe People as a sanctuary for those seeking to slow down, reconnect, and rediscover the healing power of creativity. In a world increasingly defined by digital distractions, Breathe People offers a space to unplug, unwind, and engage in hands-on, meditative art activities that promote genuine self-expression and healing.
Mindful and Co Kids USA
Grounded by the belief that the principles of mindfulness and self-awareness can confront negative emotions before they take hold, this Australian mom began to introduce the concept of mindful living to her own children from a young age. Before her eyes, she saw her children, during moments of overwhelm, hold the ability to self-soothe, regulate emotion, and practice self-awareness, not just to themselves, but to those around them.
Driven by the desire to help other parents educate their children in the art of mindfulness, it is her hope that she can inspire a new generation on their journey of success, growth, and happiness.
Urban Baby Co.
Starting with just a few stencils, t-shirts, and fabric paint in 2012, Urban Baby Co. has since grown into a thriving baby brand that delivers both consciously created and curated one-of-a-kind goods, sourced domestically and internationally, to hip humans all around the world.
Urban Baby creates sustainable baby apparel inspired by nature, big cities, and cute prints that bring joy.
At Marley & Moose, we initially fell in love with the adorable prints and designs and were blown away by the quality of their organic cotton fabrics. Wash after wash, they still look amazing and are incredibly soft on our tiny ones. And another big win, they are here locally in Colorado. While we do stock national and international brands when the aesthetic and mission align with ours, we always prefer reducing our carbon footprint by buying and supplying locally.
As with many of our brands, we also love Urban Baby because they give back to Brittany’s Baskets of Hope (no relation).
We do have a relation to the adorable baby girl in the Urban Baby “hello world” gown above. Oh, my heart!
Mama Made Minis
The moons aligned recently for us to have the honor of now stocking a limited collection of these absolutely darling handmade, heirloom-quality crochet goodies. They are only available in-store but we have been known to slide one into the mail for an extra special request.
This woman-owned business is another Colorado local brand with responsibly sourced materials that you can feel great about supporting. Who wouldn’t love to wrap their baby in a velvety crocheted rainbow or snuggle up with one of their cute dinosaurs or unicorns? Know a thing or two about crocheting? Demand has been so incredible for this mama’s work that she started selling patterns for all products in the store so you can try your hand at home! They are overflowing with creativity and new patterns and modifications are realized regularly.
elseware unplugged (formerly eco-kids)
This woman-owned business lives by the mantra — creative play the natural way. Elseware unplug is another made-in-the-USA, momma-owned business that evolved from trying to do better for her own children (formerly eco-kids). The brand adheres to the mission below, and to be honest we love it so much, we’d love to write a post about each point (hold us to it)! And I not-so-secretly want to be her best friend. I’ll share when my fan-girl dreams come true and we have a cup of coffee together.
- Simplify children’s toys.
- Remove gender/race biases from children’s products.
- Create time and space for a child’s inner journey.
- Emphasize the joy of discovery, imagination, creation, and learning.
- Engage parents and caregivers in their children’s playtime.
- Reduce screen time.
- Reduce/eliminate unsustainable ingredients, packaging, and practices.
- Reduce plastic use.
bug + bean kids
Founders Mandy and Nic, an American/Australian wife and husband team, bring a unique blend of style and expertise to the world of baby and toddler essentials. Inspired by modern design, minimalism, versatility, growth, education, and fun, their brand and products reflect their passion for creating a well-rounded experience for both parents and little ones.
bug + bean values quality and style in everything for your family. From stylish clothing and bedding to educational toys, bath time fun, and mealtime must-haves, the bug + bean range is designed to meet the highest standards of quality and safety.
Bunnies by the Bay
Bunnies by the Bay is a heartwarming brand run by four women, born from a deep love for family and the simple joys of their childhood growing up in the beauty of the Pacific Northwest. They were inspired by the stories told in their sewing circle by their Gram, a seamstress, about bunnies who lived in her garden. Soon, they started making up their own adventures and sewing cloth characters to make their stories come alive. Through its collection of soft, handcrafted plush toys and gifts, Bunnies by the Bay products are designed to bring comfort, joy, and a sense of connection to families everywhere.
Bug & Bird
After becoming moms to wild, adventurous, and hat-obsessed boys, the founders of Bug & Bird quickly discovered the world of children’s clothing was overrun with cars, dinosaurs, and checkers. They wanted to design timeless, gender-neutral patterns that both kids and parents could love equally, and that would never go out of style.
Bug & Bird color palettes and exclusive, minimalistic patterns are all inspired by nature, thoughtfully designed by the founders, and made for your little explorers— no matter the adventure, big or small.
Little Bipsy
This mom-owned company is a playful and stylish brand that provides high-quality, comfortable clothing for babies and toddlers. With a focus on timeless designs, soft fabrics, and easy-to-wear pieces, Little Bipsy makes it simple for little ones to look adorable while feeling cozy. The brand blends practicality with style, offering a collection perfect for everyday adventures and special moments.
Olli Ella
Olli Ella is a playful and sustainable brand that blends whimsical design with eco-friendly craftsmanship, focusing on ethical supply, quality product and minimal impact on our environment. Known for its charming range of snuggly dolls and accessories, Olli Ella creates high-quality pieces that promote imaginative play and a greener future.
SoYoung
SoYoung creates stylish and functional kids’ lunchboxes and backpacks designed to make school days easier and more fun. Crafted with durable, eco-friendly materials, their products feature playful designs, thoughtful compartments, and easy-to-clean surfaces (perfect for both parents and kids)! SoYoung’s lunchboxes and backpacks combine practicality with a touch of whimsy, ensuring your little ones stay organized and excited for every adventure.
The Little Potion Co.
The Little Potion Co. was founded by sisters Jacinta and Alicia, who, inspired by their childhood love for fairies and magical creatures, sought to bring that magic back for their children. They craft potion kits filled with positivity, affirmations, and calming strategies, blending mindfulness, visualizations, and intention-setting into playful, fun products. Through their magical creations, they aim to spark joy, help kids navigate their emotions, and embrace the power of affirmations, nurturing the imagination of both children and adults.
Small Businesses Owned by Women
Above are just some woman-owned small businesses that produce beautiful, heirloom-quality toys that adhere to our child development philosophies and values. We prefer the right balance of hand-made, small-batch, minority-owned, eco-friendly, and open-ended inspired toys. It’s impossible to check every box, so we do have a mix. We are always looking to improve, however, especially in our effort to support and empower minority-owned businesses. If you are or know of and love a BIPOC owned business, AAPI-owned business, or LGBTQIA+ owned small business that you think might be a good fit for our store, let us know at hello [at] marleyandmoose.com! In the meantime, please take a look at the rest of our Woman-Owned suppliers.
